What If You Don't Need to Scale? Natasha Bhogal on Building a Business Your Way

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Episode 22: Carmen Dörwald (https://www.linkedin.com/in/carmendoerwald/)  talks to Natasha Bhogal (https://www.linkedin.com/in/natasha-bhogal-47026ab8/) about the importance of building long-term client relationships, learning to lean into resistance, and why founders don't always need to follow the conventional definition of success.

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Natasha Bhogal is a Los Angeles-based senior marketing leader and fractional CMO who founded In Current Creative in 2017, a full-funnel marketing consultancy that works with a select number of clients through a flexible network of specialized consultants.
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Chapters

• 00:00 From Marketing Leader to Unexpected Founder
• 01:51 What Makes InCurrent Creative Different?
• 10:12 Consultancy vs. Agency: Building a Business Your Way
• 25:58 Why You Don't Need to Scale to Succeed
• 27:01 Leaning Into Resistance & Trusting Your Gut

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Behind the Founder is a Cherry Assistant Original Podcast // Brought to you by Cherry Assistant.